True to Nina’s Scandinavian roots, simplicity and integrity are the trademarks of her work; a pared-down, contemporary but characterful aesthetic combined with a democratic belief in good design for all. Passionate beliefs in designing for the real world go a long way to explaining the timeless and unpretentious qualities of the studio’s work.
But whilst Studiomama’s work can be simple, honest and minimal it is always playful, irreverent and humorous. The Re-Imagine Project, also exhibited at 19 Greek Street are a series of brightly coloured re-upholstered (Rescued) chairs that combine the idea of resourcefulness and reinvention with an element of fun and style.
Folklore is a beautiful new shop right up our street – literally. It may be a little difficult to find at first, wedged in between two Gill Wing stores and boasting an antique sign which reads 193 BERWIC rather than Folklore.
On my second visit I almost got lost, failing to notice it due to its inconspicuous shop front. However, after spotting the paper and crotchet lampshades in the window I was reminded why it had initially caught my eye.
They later explained that they had kept the old sign allowing it to add to the character of the shop while corresponding with their philosophy of sustainability.
The Cabinet – designed and made in collaboration with the Hendzel + Hunt studio in South London. Constructed from reclaimed birch ply. Available exclusively from Folklore.
Danielle Reid and her husband Rob opened the shop on Islington’s trendy Upper Street 1 month ago. The couple started the company, based on the belief that better living is possible through design. They curate a selection of pieces by a mix of designers, makers and craftsmen and try to source locally where possible.
Everything inside Folklore is either handmade, antique or made from recycled or found materials. Others are easily recyclable at the end of their life. All are made in an environmentally mindful way. Danielle strongly believes that ecology and ethics are integral to design and there is a theme throughout the shop which emphasises the importance of being environmentally mindful.
As recycling becomes more mainstream and becomes the norm, recycled goods and furniture are becoming more beautiful in their own right. Folklore paves the way for sustainable living and proves that recycling can be elegant by exploring diverse styles and uses of materials.