Reinventing Oriental Carpets: Golran at Milan’s Design Week

Golran reinterprets oriental carpets with a perfect mix between expert technique skills and sensitivity. It has taken a new contemporary turn with this new Kilim collection designed by BertJan Pot under the direction of Francesca Avossa Studio.

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The new generation at Golran is driven by a contemporary approach that began several years ago. This approach aims to promote research, while also conveying a new company spirit.

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A collaboration with the Francesca Avossa Studio two years ago allowed for a redesign of the brand. This led to the development of a new identity that would unite the various activities of the brand, and create a cohesive message in both publicity and collections.

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After the revolutionary Carpet Reloaded collection, whose innovation has been the engine of the company’s repositioning, Golran decided to invest further in contemporary collections.

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The first two collections designed by Isabella Sodi – “Memories” and “Shadows” – preceded the collaboration with the studio of Francesca Avossa; a former consultant for several companies, including as artistic director of the brand’s collections at Ligne Roset.

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The new editorial line has been designed in harmony with the spirit of Golran: reminiscent of the East, with traditional and artisanal know-how, using a contemporary approach to décor and a particular style of transgression.

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