Studio Sfog: The Spirit of Bricolage

The Israeli design studio Sfog specialise in reusing and recycling of abandoned and forgotten objects found in warehouses, streets and flea markets. Their functionality is altered in the process to create new contexts and uses.



The studio’s creations range from unique, one of a kind items, series and interior design. Each work is handcrafted and tells its own individual story, thus revealing the fine line between art and design.


“This approach allows us to address design with an open mind, challenging art with functionality.”


Studio Sfog enjoy working in the spirit of bricolage, referring to Claude Levi Strauss’ book “The Science of the Concrete” where Strauss describes this as

“the infinite, improvisational recombination of a fixed series of elements by the designer improviser with tools not intended originally for the purpose in front of him”.


While both Yotam and Gidi hold a degree in design from two of the top schools in Israel, and keep up to date with the latest design styles and strategies, they choose not to solely rely on the standard techniques and tools available to the classic designer.


They prefer instead to focus on logic and self-study inside and outside of the studio.


“We let our work process guide the design and set its mark on the final product. This enables us to show the beauty and sophistication of the design solutions and reveal a new narrative from the original objects.”

‘Evolve or die’: Hendzel + Hunt at Green Week

Back in March of this year, Hendzel + Hunt hosted a spin off 24HR Design Challenge, open to students at London College of Communication, during the University’s Green Week. The range of events sought to champion intelligent and ethical creativity with a selection of workshops, exhibitions, screenings, lectures and design challenges taking place throughout the week.

The University’s annual Green Week is full of interesting ideas and innovative designs.

“A platform for showcasing current good practice, Green Week will see students, staff and guests collaborators utilize design and media thinking to unpick this year’s themes of waste, transport, consumption, biodiversity and water”.

This years theme was ‘evolve or die’ and the video shows the diverse results of the challenge. The video featured on Hendzel + Hunt’s website was created by Netta Peltola.