At the annual BIID conference Paul Smith gave an impressive speech about contemporary design and the future of interior design.
He stated that
“We design for a home not a house”
Emphasising that designers must not only think about style but also comfort and practicality. He also stated that it is important to do things because they are right rather than because they are easy, steering designers away from being lazy.
A lasting practical interior is of course much more valuable and most likely more comfortable than something purely aesthetic. However there needs to be a link between the two allowing beautiful interiors to also be functional and fitting for the home.
The annual conference focused mostly on the state of contemporary design and where things will progress from the present.
Paul Smith spoke about the advantages of collaborations, bringing together a variety of expertise. Working with other interior designers can be a huge advantage and can trigger new areas of creativity and style.
He described the human mind as cluttered saying
“the inside of our brain is like a room full of things”
but claimed that this mix of contrasts is complementary and can be used to be very positive.
Paul Smith said, maybe most importantly, that it is crucial for interior designers to understand the client’s brief. A good interior designer can understand what his clients want and pulls the brief out from under them.
They must listen to their words and try to dig deeper and get inside their heads to really get a sense of what the client envisions, taking into account all the different aspects of the brief.
He recently designed the interior of Maggie’s Centre for cancer care in Nottingham, England, which is designed essentially for living.
Paul Smith sought to create a comfortable and thought provoking style that also functions to create an atmosphere where both patients and family can relax.