Golran reinterprets oriental carpets with a perfect mix between expert technique skills and sensitivity. It has taken a new contemporary turn with this new Kilim collection designed by BertJan Pot under the direction of Francesca Avossa Studio.
The new generation at Golran is driven by a contemporary approach that began several years ago. This approach aims to promote research, while also conveying a new company spirit.
A collaboration with the Francesca Avossa Studio two years ago allowed for a redesign of the brand. This led to the development of a new identity that would unite the various activities of the brand, and create a cohesive message in both publicity and collections.
After the revolutionary Carpet Reloaded collection, whose innovation has been the engine of the company’s repositioning, Golran decided to invest further in contemporary collections.
The first two collections designed by Isabella Sodi – “Memories” and “Shadows” – preceded the collaboration with the studio of Francesca Avossa; a former consultant for several companies, including as artistic director of the brand’s collections at Ligne Roset.
The new editorial line has been designed in harmony with the spirit of Golran: reminiscent of the East, with traditional and artisanal know-how, using a contemporary approach to décor and a particular style of transgression.
