Golran reinterprets oriental carpets with a perfect mix between expert technique skills and sensitivity. It has taken a new contemporary turn with this new Kilim collection designed by BertJan Pot under the direction of Francesca Avossa Studio.
The new generation at Golran is driven by a contemporary approach that began several years ago. This approach aims to promote research, while also conveying a new company spirit.
A collaboration with the Francesca Avossa Studio two years ago allowed for a redesign of the brand. This led to the development of a new identity that would unite the various activities of the brand, and create a cohesive message in both publicity and collections.
After the revolutionary Carpet Reloaded collection, whose innovation has been the engine of the company’s repositioning, Golran decided to invest further in contemporary collections.
The first two collections designed by Isabella Sodi – “Memories” and “Shadows” – preceded the collaboration with the studio of Francesca Avossa; a former consultant for several companies, including as artistic director of the brand’s collections at Ligne Roset.
The new editorial line has been designed in harmony with the spirit of Golran: reminiscent of the East, with traditional and artisanal know-how, using a contemporary approach to décor and a particular style of transgression.
Bergin also installed clerestory windows above several walls to let in light without taking up valuable space. A large additional window on the back of the studio overlooks the garden allowing you to look out and enjoy a beautiful view.
The connecting space between the studio and the house was a key part of the addition’s design and acts as a mudroom. It blends the two buildings’ styles, combining traditional architecture with the studio’s stucco exterior.
Roccapina V Chair by Yard Sale Project made from colour graded hardwoods. Photo courtesy of YardSaleProject.
The unique block design is put together piece by piece, held together by glue and reinforced by screws. The chairs are made with absolute precision, starting off as smooth distinct shapes and moving into a pixelated jagged edge. Despite its chaotic appearance, there is a lot of order in the making of the chair each block adjoining to another is of a different colour. The designer Ian Spencer stated that “There are actually a lot of rules to the chair, but an absence of predictability. It’s not anarchy.” The YardSaleProject exhibited at London’s Designersblock at the Southbank Centre last weekend.
Roccapina V Chair back view. Photo courtesy of the YardSaleProject.